PABLO/CASTILLO

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Motion · AI · 2026

SUMMER SALES

Animation and adaptation of a campaign poster for multiple large-format screens.

Context
Lagoh Shopping Centre / Seville
My contribution
Motion graphics + AI · Advertising
Year
2026
Type
Professional project

Case study

The piece started from a static campaign image. Seedance 2.0 was used to introduce movement into the character, after which the video was adapted to the shopping centre’s different screens.

01 / Challenge

Animation and adaptation of a campaign poster for multiple large-format screens.

02 / Response

A response developed through motion graphics + AI · Advertising, connecting visual decisions with the medium and the context of the brief.

03 / Documented scope

Motion · AI. Published archive: 5 videos.

Visual selection

Pieces and applications

05 files