Motion + Brand · Madrid
Pablo Castillo Flores · Motion & Brand Designer
DESIGN INMOTION
I turn brand systems into experiences in motion, from identity to screen and physical space.
Selection + archive
Projects 13
Brand, motion, campaign and digital case studies. Featured work leads the selection; the archive shows the breadth of the practice.
13 results
PH4NTOM PROJECT / FINAL DEGREE PROJECT
Visual Identity · Editorial · Motion · +5
2024
A multidisciplinary practice connecting brand, screen, object and motion.
View case study ↗DEJA VU
Visual Identity · Motion · Photography · +2
2026
A 360° project for a premium kebab restaurant in Rivas-Vaciamadrid.
View case study ↗CHAMPIONS
Motion
2026
Animation and multi-format adaptation celebrating the World Cup victory.
View case study ↗Lagoh Member Benefits
Motion
2026
Animation and adaptation of a member benefits campaign for Lagoh.
View case study ↗SUMMER SALES
Motion · AI
2026
Animation and adaptation of a campaign poster for multiple large-format screens.
View case study ↗Valorant / Spot
Motion
2023
An audiovisual piece built through rhythm, image and motion.
View case study ↗1899 TITLE SEQUENCE
Motion
2022
Title sequence inspired by Netflix’s 1899.
View case study ↗Zara / Corporate Identity Manual
Visual Identity
2022
A corporate identity manual for a proposed Zara rebrand.
View case study ↗HONEY
3D design
2021
3D modelling for a fictional luxury product.
View case study ↗My Room
3D
2021
My first 3D project: modelling an interior space in isometric view.
View case study ↗Zythum Beers
Packaging
2023
Packaging design for a fictional beer brand.
View case study ↗Stranger Things Card Deck
Illustration
2020
Illustrations of Stranger Things characters for a French-suited playing-card deck.
View case study ↗The Exchange
Audiovisual
2022
A short film with voice-over narration.
View case study ↗(01) Profile
Visual systems designed to work in motion.
I am a multimedia and graphic designer specialising in motion, branding and post-production. I connect concept, adaptation and production so that an identity keeps its strength across every format.
I currently coordinate campaigns for Duty Free environments and develop motion graphics for Telefónica Tech, working with clients, teams and international partners.
After Effects · Premiere · Photoshop · Illustrator · Cinema 4D · Maya · Blender · Figma
Indra / Telefónica Tech
Airport campaigns, retail adaptation, client coordination and motion graphics.
NexPlayer
Internship as a Motion Designer and Brand Designer.
UDIT
BA in Multimedia and Graphic Design.
(02) How I work
Four principles
- 01Motion starts with the brand system.
- 02Every format needs adaptation, not just scaling.
- 03Legibility is also art direction.
- 04Early prototypes lead to better decisions.