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Visual Identity · 2022

Zara / Corporate Identity Manual

A corporate identity manual for a proposed Zara rebrand.

Context
Academic project · Zara
My contribution
Visual identity design
Year
2022
Type
Academic project

Case study

An academic project focused on the design of a corporate visual identity and the construction of a coherent, adaptable brand system.

01 / Challenge

A corporate identity manual for a proposed Zara rebrand.

02 / Response

A response developed through visual identity design, connecting visual decisions with the medium and the context of the brief.

03 / Documented scope

Visual Identity. Published archive: 1 document.

Extended documentation

Documents

Visual archive in preparationZara / Corporate Identity Manual